Opening credits:

“This is a pair of levis,¬†buttons and rivets and pockets and cuffs,”

When i first saw this commercial on tv i was clueless as to its purpose. But then, after listening closely to the words being said i could not help but laud the ad agency for developing a brilliant campaign!!

In these days with innumerable ads adding to the clutter, Levis has come up with a clean no-nonsense almost empowering ad to cater to its audience. I call it “sensitive marketing”. Where the ad is catering to the sensitivities of it’s audiences.¬†

Kudos to levis for coming up with another brilliant campaign. We are indeed, the thread holding it all together!!



She was tired of being pushed around. Tired of always being an emotional punch bag for people. She hated being out of control and most of all she was tired of being asked to shut up whenever she tried to raise her voice.

Never understood by people, being branded as a pompous brat by her relatives – a fact asserted by her parents. Truth be told, her “pompousness” was just a pretense. A ruse. A defense mechanism she’d developed when was young; way too young to cover up her feelings. Feelings of being abandoned, of disillusionment, helplessness and the feeling of being never good enough.

Question is… Would she let anyone see beyond the smokescreen she had created and discover who she really was? Would she even try?