Opening credits:

“This is a pair of levis, buttons and rivets and pockets and cuffs,”

When i first saw this commercial on tv i was clueless as to its purpose. But then, after listening closely to the words being said i could not help but laud the ad agency for developing a brilliant campaign!!

In these days with innumerable ads adding to the clutter, Levis has come up with a clean no-nonsense almost empowering ad to cater to its audience. I call it “sensitive marketing”. Where the ad is catering to the sensitivities of it’s audiences. 

Kudos to levis for coming up with another brilliant campaign. We are indeed, the thread holding it all together!!


1 Comment (+add yours?)

  1. vishal
    Apr 12, 2013 @ 18:58:31

    With the headphones on!! Now i want them.. As you said, ‘sensitive marketing’… very unique 🙂


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