Soldiers Needed.

What with all the continual assaults and rapes going around in the Indian sub continent, Gillette (a P&G brand) has come up with an excellent ad for it’s viewers! The ad features ordinary people, going about their everyday lives and  has strong verses like “when you respect women, you respect your nation”. Through this campaign Gillette drives home a strong message – respecting women- is really  “the best a man can get!!”




Opening credits:

“This is a pair of levis, buttons and rivets and pockets and cuffs,”

When i first saw this commercial on tv i was clueless as to its purpose. But then, after listening closely to the words being said i could not help but laud the ad agency for developing a brilliant campaign!!

In these days with innumerable ads adding to the clutter, Levis has come up with a clean no-nonsense almost empowering ad to cater to its audience. I call it “sensitive marketing”. Where the ad is catering to the sensitivities of it’s audiences. 

Kudos to levis for coming up with another brilliant campaign. We are indeed, the thread holding it all together!!