Opening credits:

“This is a pair of levis,¬†buttons and rivets and pockets and cuffs,”

When i first saw this commercial on tv i was clueless as to its purpose. But then, after listening closely to the words being said i could not help but laud the ad agency for developing a brilliant campaign!!

In these days with innumerable ads adding to the clutter, Levis has come up with a clean no-nonsense almost empowering ad to cater to its audience. I call it “sensitive marketing”. Where the ad is catering to the sensitivities of it’s audiences.¬†

Kudos to levis for coming up with another brilliant campaign. We are indeed, the thread holding it all together!!